Purdue Extension is hosting a MarketReady training session from 9 a.m. to 2:30 p.m. CT Nov. 20 in Evansville, Indiana. As the state’s local food producers look to expand into new marketing channels, this program provides the tools and resources necessary to thrive in today’s marketplace.
The MarketReady program, originally developed by the University of Kentucky, will focus on enhancing essential skills such as product quality, food safety, insurance and risk management, which are critical components for successful wholesale selling. The training will also include a panel of buyers to offer insights into selling to wholesale markets.
“MarketReady equips local food producers with the knowledge and confidence to take their business to the next level,” said Sarah Hanson, Purdue Extension’s food systems coordinator. “This training helps ensure they are prepared to meet the demands of buyers while maintaining the quality of their products.”
The training will take place at the Willard Public Library’s Archives and Gallery Room, 21 N. First Ave., Evansville, Indiana 47710. Registration is $50 and includes lunch. Those interested can register until noon Nov. 11.
Questions can be directed to Hanson at 765-543-1230 or sspeedy@purdue.edu. Participants under 18 years of age must be accompanied by a parent or legal guardian.
If you are in need of accommodations to attend this program, please contact Hanson prior to the meeting at 765-543-1230 or sspeedy@purdue.edu by Nov. 11. For special dietary needs, contact Hanson at 765-543-1230 or sspeedy@purdue.edu by Nov. 11. If you need an interpreter or translator, please contact Hanson at 765-543-1230 or sspeedy@purdue.edu by Nov. 11.
Purdue Extension will be hosting more MarketReady trainings across Indiana. To fill out an interest survey, please visit puext.in/MarketReady.
